Our Story
From sourcing certified, traceable yarns to knitting every garment in Hyderabad, Miro is built on transparency and personal connection. Founded in 2024 as a women-owned label, Miro was born out of the idea of creating fashion in the most ethical and conscious way possible. Each piece passes through skilled hands, meticulous quality checks, and planet-minded processes—so you can wrap yourself in something that feels as good as it looks, knowing exactly how it was made.
Beyond its commitment to responsibility, Miro’s design language carries a distinctive signature: the gentle movement of pleats, the romance of vintage-inspired delicate lace, and the storytelling charm of unique prints. Together, these details create clothing that is timeless, feminine, and purposeful.Beyond its commitment to responsibility, Miro’s design language carries a distinctive signature: the gentle movement of pleats, the romance of vintage-inspired delicate lace, and the storytelling charm of unique prints. Together, these details create clothing that is timeless, feminine, and purposeful.
At the heart of Miro is our designer, Divya Reddy Challa. With an academic background in IT and a Master’s degree in New York, Divya’s global exposure sparked her decision to pursue her long-held passion for fashion as a career. She has built her foundation with certifications in couture stitching, embroidery, and styling—earning credentials from the Fashion Institute of Technology (FIT) with styling certifications and participating in masterclasses by icons like Marc Jacobs and Anna Wintour. Her hands-on experience at Mood Fabrics, New York, further deepened her knowledge of textiles and craftsmanship. She later earned certifications in Fashion Design from Parsons, New York, and is currently pursuing her AAS degree in Fashion Design at Parsons to strengthen her expertise.
With Miro, Divya merges her technical knowledge, creative eye, and passion for sustainability into a brand that redefines fashion—thoughtful, elegant, and made to last.